Garlic Mike's is an Italian restaurant located in Gunnison, Colorado. The main restaurant offers local but upscale classic Italian dining, while the backyard River Bar and food truck provide a more casual and laid-back experience.

As Social Media Manager, I managed the daily Instagram presence for both venues, with the main restaurant's content also shared to Facebook. My responsibilities included creating typographic promotional graphics, capturing on-site photography, and developing content that strengthened each venue's visual identity. The primary objective was to establish distinct yet cohesive branding for both experiences while maintaining consistency under the Garlic Mike's brand. In addition, I served as the in-house Graphic Designer, producing a variety of business assets, including loyalty punch cards and custom menus for each venue.

For the restaurant, the visual identity focused on preserving its locally rooted, upscale character while refining existing branding and creating greater visual consistency. The River Bar's identity emphasized a playful, relaxed atmosphere through bold, appetizing imagery and photography showcasing the property's unique setting, including the riverfront and fire pits.