Linen Roots is a self-directed project that serves as an exercise in branding, marketing, logo design, and print design.

The hypothetical company is a sustainable fashion brand, aimed at a demographic of young American women. The psychographic traits associated with the target audience include individuals who are eco-conscious, practice mindful living, embrace underconsumption, and value ethics and quality above all else.

The design choices in this project are heavily inspired by modern sustainable design tropes; leaning heavily on floral and botanical motifs and natural textiles and textures. Also within the advertising, I focused on activities that encourage a grounded lifestyle such as embracing nature or perusing the farmer’s market.

Some deliverables of this project include: 3 social-media graphics, 3 print advertisements (1 billboard, 2 posters), and a series of branded materials such as tote bags, clothing tags, and retail tags. All designs were created in Adobe Illustrator and taken to Photoshop for mockups.